Britiske The Darkness sender et nyt album på gaden d. 28. marts via Cooking Vinyl, med den fængende titel Dreams On Toast. Nyeste single fra det album er nummeret “I Hate Myself” og bandet har været så venlige at akkompagnere det med en god gammeldags musikvideo.
Videoen er instrueret af Simon Emmet, og der er tale om et one take af forsanger Justin Hawkins der er næsten ukendelig.
Hawkins udtaler om videoen:
I love working with Simon Emmett. Everything we have collaborated on has turned out great so far. This is no exception. The concept is related to the self-loathing that the song itself lyrically explores. And I feel like the visual accompaniment has taken this song to the next level, and it was already my favorite Darkness song ever. I can’t wait for everybody to see it”.
